Your invite to our (free!) friendship mixtape party 💌

Tap into the friendship-boosting power of music, with a dash of summer nostalgia

Forevers is a project to celebrate and deepen friendships. Our art and writing is 100% handcrafted by best friends Sam and Erin to help you and your friends stay connected. Will you be our friend?

Music has long played a pivotal role in our friendships.

To this day, Erin still has the mix CDs that her childhood bestie, Emily, burned for her in their teenage years — listening to them immediately takes her back to a treasured moment in time. In the 2000s, Sam and her friends would comb through each other’s iTunes to share the new tracks they’d discovered. Many of our core friendship memories across relationships are at concerts together, belting out our favorite songs in unison.¹ We’re willing to bet you have similar musical moments to point to throughout the history of your friendships (share them in the comments!).

Scientifically, this tracks. Studies have found that joint music listening literally syncs our brains with other people. Sharing a song can be a simple yet profound relationship “bid” (aka request for connection). Or, as Annika Hansteen-Izora poetically puts it:

Songs can be a compass to the cosmic mush of our consciousness. So it means something I think when you and another person’s spirit find one another in a shared love of a song. Listening to music with someone you love is an unspoken: I see you! I’m beside you! We’re here together! Also, an offering of careful attention. “I heard you in these notes.”

That’s why we’re so excited to invite you to our next workshop, where we’ll be tapping into the friendship-boosting power of music by making personalized summer playlists for a friend!

Join us for a FREE Mixtape Making Party on Tuesday, August 4 at 12 PM EDT! 💛 Register here

Join us on August 4th for a relaxed hour of creativity and community where we'll make (digital) mixtapes to give to our friends. No experience needed—we’ll guide you through all the steps to choose the vibe, pick songs that make you think of a friend, and even create custom cover art and a track list.

If you can’t make it, register to get a limited-time replay sent your way after the event (though we reaaaaallllyy hope you’ll come hang out with us live!)

Your Forevers focus: Send a single song to a friend

While you anxiously await the event date (obvi), upgrade your next “thinking of you” text by choosing one song to share with a friend this week. It could be a song that:

• Makes you think of a memory together

• Has the perfect energy for the next hangout you're planning

• You think they’d be into based on other music they like

• Has a specific lyric that relates to how you feel about them

• Just makes you think of their vibes

Send them a link with a short note about why this song made you think of them. And while you’re at it, maybe send a link to our event so you can make some playlists for each other, together 💛

1. Footnote folks get some of our friendship LORE: Here’s a favorite picture of us at a Weepies concert in college, Shirley Temples in our chipped nail polish hands.